Currently crafting AI products at Justice Data and Design Incubator Lab. Previously at Amazon, PwC, and BestBuy.

 
 

UX RESEARCH AND DESIGN | AI CHATBOT

 

Justice Data and Design Lab - Rbot

Rbot is an AI-driven legal chatbot designed to bridge the gap between local legal support services and those seeking help. Rbot provides reliable, understandable, and timely legal information, ensuring everyone has access to the support they need.

 
 

UX DESIGN | Meal-sharing Mobile App

 

BrainStation - LoKitchen

Eating has become an important part of people’s social life. LoKitchen is a meal-sharing mobile App between university students and their neighbors nearby, that takes college food service to a new level and make social dining available next door and next minutes.

Lokitchen wall 1.png

Lokitchen

 
 

UX RESEARCH | Customer NPS Feedback Analysis

 

BestBuy - Voice of Customer

Best Buy Canada is Canada’s largest multichannel retailers of consumer technologies, expanded assortment, and marketplace sellers, with over 250 million visits in-store and on bestbuy.ca each year. This project identified customers’ frustrations and potential opportunities for improvement during their navigation experience.

 
 
 

Consumer Behaviour Research

NADA. - Customer Journey Map

The noun nada is an informal way to say "zero”. Nada, is Vancouver's first package-free grocery store.

This project assessed customers’ preference via consumer behaviour research including customer feedback, face to face interviews and surveys to figure out customer pinpoints during the entire customer shopping journey at Nada.